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The explosion in do-it-your self online bookings and the development for bundled holiday merchandise during the last decade has made figuring out and defining the goal market more necessary than ever throughout the journey & leisure trade. It was enough to segment prospects by core demographics – their age, residential location and life stage, for instance – but reaching the right customer with the best message in a aggressive digital enviornment has become much trickier. A native dinnerware firm has been named the creator of Arizona’s finest … Read More