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The explosion in do-it-yourself online bookings and the development for bundled vacation products over the past decade has made knowing and defining the goal market extra important than ever within the travel & leisure business. It was enough to segment customers by core demographics – their age, residential location and life stage, for example – but reaching the right customer with the best message in a competitive digital arena has turn into a lot trickier. A local dinnerware firm has been named the creator of … Read More